The Challenges We Faced

Our landing pages had a hard time keeping users interested. They quickly left without doing much. This showed us we needed to find a way to get people more involved. We wanted to change quiet visitors into engaged participants.
  • Company : Gamesys
  • Date : 02 / 2016
  • Tools : Photoshop, illustrator, HTML, CSS

Our Goal

Our mission was clear to enhance user interaction and boost click-through rates.

My Role

Redesign landing page layout and style to meet the brand guideline to maximizing user engagement.

Identifying the Problems

  • The mobile version lacks proper responsiveness.
  • The page is too long for mobile users, leading to readability challenges.
  • Without a clear and compelling CTA, visitors may not know what action to take next, leading to low conversion rates.
  • The abundance of registration buttons on a single page complicates maintenance for designers.
  • Untidy source code is impacting page speed, resulting in slower loading times.

Effective Solution

The strategic placement of a sticky button on our landing pages has not only reduced designer maintenance time and errors but also revolutionized user interaction, making conversion rates more prominent and seamless.

Successful Result

Witnessing the tangible impact of our efforts, with a 15% increase in click rates and a new level of user interaction.

Associated Landing Pages